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The Shop

In the heart of the historical center of Florence

pelletteria-artigiana-viviani-negozio-nuova-insegnaThe shop of Pelletteria Artigiana Viviani has been located, since its founding, in Florence, on Via Guelfa 3/a. It is situated in a nineteenth-century historical building, built on a site existing since the Renaissance that was once home to the famous architect Giuseppe Poggi (creator, between 1861 and 1865, of the famous Piazzale Michelangelo and the Viali di Circonvallazione of Florence).

The “rosta”, namely the wrought iron bezel that covers the sign, is the work of local iron artisan from the last century.  At its center is a symbol of a stylized lilya symbol of Florence that has become an emblem and logo of Pelletteria Artigiana Viviani.  The coffered wood ceilings were decorated by hand and date from the nineteenth century. The classic wood furnishings welcome you to a traditional and inviting atmosphere that goes well with the products sold in the shop.

It is one of the rare remaining examples in Florence of a store with the workshop in sight.  The customer has the opportunity to purchase a unique piece of craftsmanship and, at the same time, see the workshop where the bags are created by skilled craftsmen who continue the work of Renato Viviani.

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